Free-to-air TV remains a dominant advertising force, according to Deloitte’s 2024 Media and Entertainment Consumer Insights study. Gen X, Boomers, and Matures, are particularly strongly influenced by TV ads in their purchasing decisions.
The Deloitte report highlights that nearly half (49%) of all consumers say TV influences their buying decisions, up from 42% in 2022. This underscores free-to-air TV’s enduring relevance in connecting brands with audiences in meaningful ways.
Nearly 20 million Australians tune in weekly, creating unparalleled opportunities for advertisers to reach diverse demographics. The combination of trust, reach, and impact ensures free-to-air TV remains a cornerstone of effective marketing, offering brands a reliable way to drive consumer behaviour in an increasingly fragmented media landscape.