Free-to-air TV remains a dominant advertising force, according to Deloitte’s 2024 Media and Entertainment Consumer Insights study. Gen X, Boomers, and Matures, are particularly strongly influenced by TV ads in…
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The popularity of free-to-air television shone brightly in 2024, cementing its role as a key platform for Australian entertainment. The Seven, Nine, and Ten networks demonstrated their capacity to captivate…
Sport and festive programming will be a feature of summer free-to-air television over the holiday period. On Seven, cricket reigns supreme with its blockbuster Summer of Cricket. Viewers can watch…
According to recent figures from OzTam, free-to-air television dominates viewing in Australian households with nearly 70% of all viewing attributed to commercial and national broadcasters. This demonstrates the unparalleled reach…
Free TV Australia has welcomed the Albanese Government’s proposed News Bargaining Incentive, which will support the ongoing sustainability of the Australian news media sector.This initiative is a crucial step forward…
The surge of global streaming services is reshaping the Australian media landscape, and discussion of local content quotas for subscription streaming services risks creating unintended costs for local broadcasters. Free…
Communications Minister the Hon. Michelle Rowland MP announced that the Government will undertake a consultation process in early-2025 to develop a shared industry and Government understanding of the future of…
A recent ACMA panel discussion at RadComms 2024, The Future of TV, affirmed that free, universally available television services will be strongly in demand for many years to come. Hosted…
Free TV Australia has commenced a public consultation on its revised draft of the Commercial Television Industry Code of Practice (the Code), marking a major step in ensuring the Code…
Free TV broadcasters are leading the charge in delivering Australian content, with a record $1.67 billion investment in local programming, according to ACMA’s Report TV in Australia: Spending on commercial…